Ronald van den Hoff

founding father of Society 3.0 & serial entrepreneur

Retired per January 2024

I am co-founder of CDEF Holding BV, a Holding company with a remarkable range of ventures operating on the disruptive intersection of the Hospitality Industry and the entrepreneurial world of Internet. CDEF incorporates ‘much discussed’, disruptive exponential formulas, like the co-working and meeting centers and the Society 3.0 Foundation., with over 150 locations worldwide, has become an interactive breeding ground for entrepreneurship, inspiration, innovation, cross-linking and cross-pollination. We are creating our in-house software, but also smart software like ‘The Serendipity Machine’. A publishing company, Society30, completes this range of innovative ventures.

Society 3.0

My book Society 3.0 was published in April 2011 by the Society 3.0 Foundation, creating a context for all CDEF’s activities. This foundation is a movement, a guiding light and a change agent in our ever-dynamic world. Its activities, books, publications, events and website are the visualization and exploration of the vision and mission of the CDEF Holding.

Trendwatcher, public speaker and internet strategist.

In addition of being a hospitality entrepreneur, Ronald is also an online entrepreneur and enthusiastic Web-trendstrategist. In addition to his work within CDEF Holding BV., he works on innovation with (international) hotel chains and other service companies in the field of E-commerce, E-communication, Business Modeling, Value Networks and Organizational Innovation.